warner music
Warner Music is restructuring its Mexican music division to strengthen its market presence and product quality, the label told Billboard. The revamped division features a culturally aligned A&R team and a strategic marketing framework designed to foster artist development across multiple geographies.
The effort will be led by Tomas Rodriguez, president of Warner Music Mexico & Mexican Music, who will lead the restructuring division from Mexico. “The Mexican music team's expertise, adaptability and market acumen will strengthen our vision for the development and globalization of this genre and solidify Warner as a leading player,” he said in a statement. .
Ruben Abraham, Warner Music's general manager of music in Mexico, will oversee the A&R and marketing teams in Los Angeles and coordinate strategy across the U.S. and Mexico. “We are ready to offer the industry's best platform for this genre, with the support of leading experts and customized negotiation options that respond to both the current needs and future prospects of Mexican music. ” he said.
Brian Plasencia will be joining the division's A&R team as A&R director. Plasencia leverages his extensive experience from stints at Universal Music and Univision Records as well as his West Coast label manager at Machete Music to launch artists such as Larry Hernandez, Fidel Rueda, El Potro de Sinaloa, and Roberto Tapia. contributed to. As a founding partner of Alianza Records, Plascencia also developed artists such as Grupo H-100 and his Edicion Especial.
Additionally, the A&R team includes Armando Lopez, Associate Director of A&R, who has more than 10 years of expertise in marketing, music production, and concert promotion; Cesar Carrillo, who has 18 years of experience in the Mexican music scene, has been appointed senior A&R manager. His experience ranges from music production, his management of artists such as Tomas his Ballard and Ross Buitrede his Culiacan, and his booking of Legado 7 with Lumbre Music. At FM Entertainment, he helped manage the schedules of Mexican music giants such as Ramon Ayala, Banda Machos, and Fidel Rueda.
Maria Angela Batiz, the label's Mexican music marketing director, will continue to play a key role, drawing on her extensive experience and expertise in the genre, leading the development of marketing strategies and campaigns across the division.
Warner Music's expansion in Mexican music is supported by its collaboration with ADA, the company's independent distribution and label services division, enabling a variety of services and partnership opportunities.
Warner Music's Mexican music roster also includes Grupo Codiciado, El Komander, Pesado, DannyLux, and Los Aptos.