Hey, good news! Music from your favorite artists will soon be returning to TikTok after the streaming platform and Universal Music Group agreed to a new licensing agreement last night (May 1).
“The new multi-dimensional licensing agreement brings significant industry-leading benefits to UMG's global artists, songwriters and labels, allowing them to share their music with TikTok's more than 1 billion global users,” UMG and TikTok said in a joint press release. “We're giving back to the community.”
Or, in normal parlance, the label's artists are artificially forced to return to your favorite addictive app as quickly as possible as both companies work “quickly” to get everything back to normal. It will be. Oh, artists should be paid better for their work, and that was the whole point of the three-month ban.
The deal will also address labels' concerns about generative AI. TikTok said it will work with Universal to remove unauthorized content created by AI, including persuasive audio, images and text.
“TikTok and UMG will work together to ensure that AI developments across the music industry protect human artistry and the economies that flow to these artists and songwriters,” the release reads.
Back on February 1, Universal Music accused the app of “paying our artists and songwriters at a fraction of the rates paid by similarly situated major social platforms” and TikTok. All artists have been withdrawn from TikTok. They run a music-based business without paying a fair price for the music. ”
This means fans will soon see artists such as Olivia Rodrigo, Drake, Rihanna, Adele, Post Malone, Justin Bieber, Arkells, and Bad Bunny return to the app. As you may know, Taylor Swift has been back on TikTok in recent weeks without any explanation.