From across the pond to Austin, the British Music Embassy returns for its 17th year at the 2024 SXSW Music Festival. The new two-stage outdoor location at UK House will feature a record line-up of over 60 artists.
As the UK's official resident at SXSW, the British Music Embassy will be presenting over 60 showcase performances from March 9th to 16th in the backyard of its new home, the Downlight Austin (formerly the Sheraton). BME will feature 12 diverse lineups over his week-packed evening of Official SXSW Showcases (along with four Official Day Parties). Don't miss featured artists like porij, Victoria Canal, Miso Extra, Jeshi, Fabiana Palladino and more. Also, don't miss popular artists like Ash and Gruff Rhys. These are all BBC Introducing (BBC Radio 1, 1xtra, BBC Radio 1, 1xtra, 6Music and BBC Asian Network), ATC Live, Fierce Panda Records/Xtra Mile Records, and Output Belfast.
“Every year, SXSW attendees visit the British Music Embassy to find out what's new in the British music scene (and who's coming next). We have a diverse and exciting line-up of artists in 2024. , we're already looking forward to seeing who's going to be there. The next Wetleg will be Idols or Loyle Carner.'' – James Miner, SXSW Music Festival Vice President.
Check out British Music Embassy's 2024 lineup and be sure to add the event to your favorites list for the SXSW schedule.
See the lineup
The British Music Embassy is brought to you by lead media partners BBC Music Introducing, British Record Label Association BPI, Department for Business and Trade (DBT), Ivors Academy, British Council and general management organizations PPL and PRS for Music. Masu. .
UK House will feature a special appearance by British grime/rap icon Skepta on Sunday night, March 10th.
Let's meet again
Enjoy the ultimate live music experience and beyond at SXSW 2024 in Austin, Texas from March 8th to 16th. Register to secure your spot!
Teaser Photo: GIRLI – SXSW 2023 – Photo Credit: David Brendan Hall