Troye Sivan celebrates 'what brings us joy' with a series of remixes of 'Honey'.
The 28-year-old singer collaborated with luxury ice cream brand Magnum and music producer and DJ Masa Mura to create three mood-inspired versions of his song “Honey.” Each version is designed around three different themes: Euphoria, Wonder and Chill – and an all-new remix forms part of the 'Honey – Remix EP'.
Troy said: “It has been an amazing journey working with Magnum® to create these tracks.
“They celebrate what brings us joy. I've been a big fan of Mura Masa for a long time, and these remixes of my song 'Honey' are more than just music, they're a celebration of what brings us joy. An invitation to explore the world. Whether it's Euphoria, Wonder or Chill, I've had so much fun working on this project and can't wait for you to experience it. ”
The remix is inspired by the all-new Magnum Pleasure Express range, which includes Euphoria Pink Lemonade, Wonder Golden Toffee and Chill Blueberry Cookie, and the EP will be released on May 16th in Cannes, France, where Magnum has been based for more than a decade. It will be released on. .
During the live listening party, Troy fans can tune into the livestream on Magnum's YouTube channel and decide which new songs they want to hear first.
Listeners will be taken on a journey of indulgent pleasure as they experience three new tracks before the full version of the “Honey” EP is released via Spotify at 2pm CET.
Celebrating the launch with a star-studded night of entertainment, Troy will host its annual Magnum Beach Party in Cannes, and exclusive content from the bash will appear on the ice cream brand's socials on TikTok, X and Instagram.
For more information on the #WhereverPleasureTakesYou campaign, visit https://www.magnumicecream.com/whereverpleasuretakesyou.