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This week is the release week for The Tortured Poets Division, and starting April 13, Taylor Swift fans can start searching for Secret Messages from Swift on Apple Music.
Apple has announced that one word a day will be hidden inside Swift's lyrics on its music streaming service.
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This everyday phrase can be found somewhere in Swift's five playlists, which were released exclusively on Apple Music last week. These playlists explore her five stages of heartbreak. denial (“I Love You, It's Ruining My Life” playlist), anger (“You Don't Get” “Tell Me About Sad” playlist), bargaining (“Am I allowed to Cry?” playlist), Melancholy (“Old Habits Die Screaming” playlist), and acceptance (“I Can Do It With a Broken Heart” playlist).
One word will be revealed each day, and the full message will be revealed on April 18, the day before Swift's Tortured Poets Division opens here.
On opening day Saturday (April 13), Swift's Taylor Nation team hinted at where to start via an Instagram Story, but that Story appeared to have…a glitch.
It didn't take long for Swifties to discover that the first word was hidden in the lyrics of “Glitch,” which is included in Swift's “I Love You, It's Ruining My Life” playlist on Apple Music. It didn't work.Taylor Nation shared some of it. Fan survey results regarding Xformerly Twitter.
In the lyrics of “Glitch,” the letters H, E, Y, B, E, and R are randomly capitalized.
Decoding these letters reveals the first word of the message. “Here.”
From now until April 18th, join the word search for Swift's “The Tortured Poets Division” on Apple Music to get her full message.
UPDATE: On Sunday (April 14), the Swifties revealed the second word hidden in the lyrics of “Peace,” “Conduct.”