Lenny Kravitz's UEFA Champions League Final Kickoff Show by Pepsi is officially underway.
Following reports two months ago that the 'Fly Away' hitmaker had been scouted for a half-time performance at London's Wembley Stadium on June 1, the 59-year-old musician will play in the Champions League against Dortmund. It was confirmed that there will be a performance before the finals. And Real Madrid.
In addition to being a fan favorite, the Grammy winner will perform songs from his highly anticipated LP, Blue Electric Light, live for the first time.
Kravitz commented: “I'm really looking forward to performing at the UEFA Champions League Final Kick-Off Show, hosted by Pepsi, in London, which holds a special place in my heart.” It's going to be a very exciting event. I can't wait to show you everything we have in store.”
Eric Melis, vice president of Pepsi Global Brand Marketing for PepsiCo, added: “As a brand with a rich heritage in both music and football, we are proud to once again bring together millions of viewers from around the world to our host city.” One of music's most iconic artists said: The electrifying performance was broadcast live from London's iconic Wembley Stadium, the home of music, sport and entertainment. The UEFA Champions League Final Kickoff Show presented by Pepsi will be headlined by music industry legends, adding unparalleled dynamism and energy to the show. Lenny Kravitz is someone who always gives the best he can and spreads love and humanity in all his work. He lives by the “Thirsty For More” philosophy, which celebrates people's thirst for life. And we can't wait for it. See how fans react to this can't-miss show. ”
UEFA Marketing Director Guy-Laurent Epstein said: “This year's UEFA Champions League Final Kick-Off Show, presented by Pepsi, will see legendary rock and roll icon Lenny Kravitz take to the stage and deliver a signature performance before the match. I'm sure the fans will be on their feet for the show.” This year's UEFA Champions League final. We are extremely proud of our long-standing and fruitful partnership with Pepsi, as we work together to make this flagship match on the football calendar even more memorable and enjoyable for fans at Wembley and those watching around the world. Let me. ”
Kravitz has also filmed a video titled “Wembley is Blue | Wembley is Blue | Wembley is Blue.” Lenny Kravitz x UCL Final Kickoff Show by Pepsi” will excite fans.
The caption reads: “In the film, as Lenny Kravitz slowly walks down the tunnel, paintbrush in hand, painting the Pepsi blue walls, there is an unmistakable echo of the UEFA Champions League anthem being whistled. I can hear you…” before walking out onto the sacred turf. Walking past Wembley Stadium's magnificent UEFA Champions League trophy, the rock star could be seen stretching his legs before stepping onto the stadium's hallowed turf. Then the camera suddenly moved and showed a blue mural of his face covering the pitch. London's vibrant stadium is preparing for the ultimate show. ”
Fans can watch the kick-off show on local broadcasters and on the official UEFA YouTube channel. Fans are encouraged to follow Pepsi on Instagram, X (officially her Twitter), and Facebook to stay up to date.