Just 12 hours after releasing her third studio album, Hit Me Hard and Soft, at midnight on Friday (May 17), Billie Eilish releases the project's first music video. did. It's a flirty, '90s-inspired visual for the song “Lunch.”
In the '90s-inspired video, shot using an overexposed, grainy filter, the 22-year-old pop star models a variety of signature oversized outfits, adorned with baggy jerseys and snapbacks. I'm singing while singing. As the song increases in intensity, Eilish's background changes from a stark white space to vibrant primary colors, and the singer dances with a clone of herself on screen.
“I could have that girl for lunch, she dances on my tongue,” Eilish sings on the upbeat dance track. “I feel like she might be the one / And I could never be satisfied / She could buy her so much / It’s a craving, not an unrequited love.”
Produced by Eilish's brother and longtime collaborator Finneas, Hit Me Hard and Soft features a total of 10 songs. The work follows the two-time Oscar winner's debut album When We All Fall Asleep, Where Do We Go? Their second album, “Happier Than Ever,'' both stayed at number one on the Billboard 200 for three weeks.
“This whole process felt like I was becoming the girl I used to be again,” she told Rolling Stone in April on Hit Me Hard and Soft. “I've been grieving her. I've been looking for her in everything but she seems drowned in the world and the media. She doesn't remember when she was gone.” .”
Watch Billie Eilish's “Lunch” music video above.