Hype Deck is an Amazon Music production of promotional assets and a powerful tool to maximize its impact.
Hype Deck provides artist teams with a unique deck of Hype cards that they can share with their fans through social media, messaging apps, email, and other marketing channels. With this in mind, Digital Music News recently teamed up with Amazon Music to create the ultimate guide to using this powerful new marketing tool.
table of contents
What is Hype Deck? How do artists use it to reach fans? Are all artists eligible to use Hype Deck? How are Hype Cards generated? What types of Hype Cards are available? How can I activate, deploy, and maximize them? What about Hype Deck for my songs and other music assets? What is Hype Deck and how are artists using it to reach fans?
In January of this year, Amazon Music for Artists released Hype Deck, a feature available on both the mobile and web versions of the app. This tool enables artists and their teams to effectively market their music assets to fans around the world.
Artists can generate assets to promote newly released songs (and previous releases), upcoming albums, or milestones such as playlist subscriptions.
This feature allows teams to choose from approximately 170 global Amazon Music playlists, which currently include Rap Rotation, Country Heat, Breakthrough, All Hits, Viral Hits, Pop Culture, and more.
Are all artists eligible to use Hype Deck?
Whether you're a rising talent, an independent artist, or a well-known musician, Hype Deck can help you promote your profile, songs, albums, and highlight your milestones.
Any member of an artist's team, label, or distributor who has access to an artist's profile on Amazon Music for Artists can create a Hype Card. Artist managers and record label executives with access to multiple artist accounts can simply select a specific artist profile before moving to the Hype Her Decks section.
At the end of the day, it's all about sharing your successes, milestones, and new releases with your fans.
How are hype cards generated?
Hype cards can be generated to match an artist's brand and vision. It's what artists want to promote and where they want to share it.
Fully customizable, artists can choose background color and layout orientation. Hype cards can also be shared with fans in multiple languages. In addition to English, this feature supports Spanish, French, Italian, German, Portuguese, and Japanese.
What types of Hype cards are available?
Find Hype Cards, share celebrations with your fans, and get them excited about every musical moment, big or small.
Artists planning new releases can use Song Hype Cards to highlight songs from older albums and build excitement for upcoming songs. Artists can also promote previously released tracks on special occasions such as release anniversaries.
Similarly, Album Hype Cards can promote new album releases, while other Hype Cards can highlight an artist's successes and share them with fans.
How do I activate, expand, and maximize Hype Deck for my songs and other music assets?
The process is as simple as opening the Amazon Music for Artists app, selecting the song, album, or playlist you want to promote, and customizing the Hype Card's layout, color, and language. Artists can share directly from the mobile app or download and share later on desktop.
When you download a visual asset, you get a relevant link that, when users click that link, takes them back to Amazon Music to listen to your artist's music.
We hope you find this guide helpful. And more importantly, you'll be able to reach more fans, more often.