Gus Caballero on Billboard
Billboard is excited to partner with Pinterest to launch an exclusive board featuring editorial content handpicked by Billboard editors. Brought to you by Pinterest, the board aims to showcase the many facets of Latin music, highlighting both its traditional roots and how the Latin music genre has become one of the most popular in the world.
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Check out the latest videos, charts and news
Check out the latest videos, charts and news
Latin music is known for its ability to evoke emotion and capture the essence of its culture. From the passionate rhythms of salsa to the heartfelt ballads of bachata and the seductive beats of reggaeton, each genre has its own story to tell.
These boards provide a comprehensive look at Billboard's vital role in supporting the global explosive growth of Latin music, with each sub-genre having its own board made up of pins featuring content from the Billboard archives.
Fans can look forward to original photos, behind-the-scenes videos and other content from events like Billboard Latin Music Week and Billboard Latin Women in Music.
These exclusive editorial boards are more than just a showcase for music; they're a celebration of the power of identity, creativity and cultural expression. Pinterest's visual discovery platform was the perfect fit for this project, allowing users to easily explore, save and share their favorite moments in Latin music culture.
“These boards are a beautiful and vibrant reflection of Latin music history and present, and we're proud to highlight the rich diversity of Latin music and all of its genres through Pinterest's unique visual platform, which offers a completely different discovery experience, and we look forward to expanding Latin music's reach even further,” said Leila Cobo, Billboard's chief content officer, Latin content and Spanish language.
The partnership between Billboard and Pinterest will not only raise awareness of Latin music, but also foster community engagement, allowing Pinterest users to immerse themselves in the distinct styles and personalities of each subgenre, as well as discover emerging talent redefining the boundaries of Latin music.
“We're thrilled to partner with a world-renowned publication like Billboard to give Pinterest users an exclusive look into the distinct styles and personalities of the Latin music genre and the opportunity to discover emerging talent,” said Nadine Zylstra, global head of programming and originals at Pinterest.
“Pinterest is the platform for inspirational content, so it's really special that Billboard is opening up their archives so that Pinterest's 500 million users can discover their iconic collection of covers, red carpet looks, photoshoots and event photos.”
As users explore these boards, they'll dive into the stories behind the music, gaining a deeper understanding of the Latin music diaspora and its lasting impact on the global stage. Get ready to experience Latin music like never before.