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Apple Music on Thursday (May 9) announced a new suite of analytics tools available to labels and distributors. The streamer also launched the Shazam Radio Spins Chart, which can be accessed through Apple Music or his website on Shazam.
When you pay to access the tool, you'll find yourself among over 4,500 charts (each ranking includes 1,500 titles) covering 60 genres and 270 countries, regions, and cities. Masu. Although radio isn't the commercial force it once was, Apple uses Shazam to monitor what's playing on its 40,000+ radio stations (terrestrial and internet) around the world.
Additionally, Apple Music provides partners with real-time listener counts for every song in their catalog, giving them the tools to measure how their marketing campaigns drive discovery and re-engagement. This theoretically gives labels and distributors a better understanding of how and how quickly their promotional spend impacts the streams they get on Apple Music.
The new tool is one of several recent changes to the platform.
Apple Music
In January, the platform announced that music available in spatial audio supported by Dolby Atmos will receive up to 10% higher royalty rates than content not available in that format. “This change is designed to not only reward higher quality content, but also to ensure that artists are compensated for the time and investment they put into their mixes with Spatial,” Apple Music told partners in an email. ” he said.
Apple Music is also taking a proactive approach to stopping streaming fraud, providing daily reports on streams that have been manipulated by partners and warning repeat offenders if they don't take steps to address the problem. It also imposes “financial adjustments.” In the first six months after implementing the program, streaming fraud decreased by 30%.
Apple Music
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