Ateez at the Grammy Museum LA Live on April 18, 2024.
Rebecca Sapp/Getty Images (Courtesy of the Recording Academy)
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Music streaming service Amazon Music and K-pop powerhouse Ateez are teaming up for an exclusive online merchandise collaboration tied to their upcoming tour, the service announced Tuesday morning.
The eight-member boy group (members are Hongjoong, Seonghwa, Yunho, Yeosang, San, Mingi, Wooyoung and Jongho) will kick off the North American leg of their “Towards the Light: Will to Power” tour in Tacoma, Washington on July 14.
The Ateez tour merchandise collection marks Amazon Music's first exclusive collaboration with a K-pop group. Items from the collection will be released in two installments throughout the North American tour, with the first release dropping today. Fans can also purchase the group's “Lightiny” light stick ahead of the concert.
ATEEZ Official Light Stick
The merchandise released on Tuesday included a black hoodie with “ATEEZ” printed on the front and a group photo on the back, a white T-shirt with a photo of the band printed on it, and a black T-shirt in eight variations printed with solo photos of each member of the group.
In April, Ateez became the first K-pop boy group to perform at the Coachella Valley Music and Arts Festival. While in California for the festival, the group stopped by the Grammy Museum to tour a pop-up exhibit featuring costumes and props used by the eight-member group and their KQ Entertainment labelmates, Xikers, as well as Dodgers Stadium to throw the ceremonial first pitch.
Ateez, who debuted at No. 2 on the Billboard 200, released his 10th EP, “Golden Hour: Part 1,” in May, shortly after his latest performance at Coachella.
The exact date for the second wave of merchandise release has yet to be announced.