Latrice Barnett has been appointed to the newly created role of Executive Vice President and Head of Music at UnitedMasters. In this role, Barnett will oversee the software and services platform's artist services division covering the company's global roster of independent artists.
In announcing the move, UnitedMasters Founder and CEO Steve Stout said, “Latrice brings a wealth of experience, having held every position within a record company, from assistant to president. Every artist I've spoken to who has worked with her has had nothing but great things to say about her deep understanding of the industry and marketing, and helping to grow their careers. Adding someone with Latrice's experience to UnitedMasters' artist services business will surely help artists further advance their careers. This is another big move for our company and our commitment to independent artists.”
In addition to Stout, Barnett will work alongside Mike Weiss, VP Music and Head of A&R, and David Melhado, VP Music & Marketing. “I'm thrilled to join the UnitedMasters team to drive the next phase of growth for the company's global independent artist community,” said Barnett. “Having worked with so many incredible artists throughout my career, I've seen a growing desire for independence while still receiving top-tier label services. UnitedMasters has pioneered a model that gives artists the best of both worlds. I look forward to working with the UnitedMasters team to take artist development to new heights and empower the next generation of artists to carve out their own futures.”
Prior to joining UnitedMasters, Burnett served as Executive VP at Def Jam Recordings. With over 20 years of experience in the music industry, she has also held senior executive roles at Island Records, Epic Records, Atlantic Records and Roc-A-Fella Records. During that time, she has worked with a host of stars, including Jay-Z, 2 Chainz, Pusha T, Yo Gotti, Travis Scott, Future, Muni Long and DJ Khaled. Burnett also brings marketing experience to her new role, having contributed to strategic partnerships and campaigns with brands such as Diageo and the WNBPA.
Over the past three years, UnitedMasters has partnered with the likes of Brent Faiyaz and Earthgang, and has also expanded internationally through in-platform partnerships with artists such as Davido and Sarz in Nigeria, Veigh, Nagalli and Supernova in Brazil, and FloyyMenor and Nickoog in Chile. UnitedMasters has over 2 million artists on its platform and also has brand partnerships with Diageo, Ally and ESPN.