Rapper Gunna and businessman Samir Kamani hosted a star-studded party in Beverly Hills earlier this week to announce their P by Gunna x boohooMAN collaboration.
To celebrate the launch of his premium streetwear brand, the Drip Too Hard hitmaker and boohooMAN CEO hosted an all-star cast at the London West Hollywood in Beverly Hills on Wednesday, June 5th to celebrate the streetwear collaboration.
The launch party was attended by celebrities including fellow rapper Tyga, actress Karrueche Tran, Lil Wayne's daughter Reginae Carter, reality TV star Larsa Pippen and her daughter Sophia Pippen, comedian and actress Desi Banks, and musicians Josey and Jerryl.
Media personality Dreah Michelle also made an appearance on the red carpet with her basketball player boyfriend, Jalen Green, marking her first public appearance since giving birth to her baby on May 12.
Guests enjoyed an exclusive preview of the collection as well as live music and select cocktails.
Kamani expressed his excitement about the collaboration saying, “It's been an amazing journey partnering with Gunna on this premium range. His unique style and vision aligns perfectly with boohooMAN's commitment to pushing the boundaries of fashion and delivering innovative designs.”
Ganna added, “Creating this collection with Samir and the boohooMAN team has been a dream come true. We wanted to bring something fresh and premium to the market and I think we've achieved that.”
P by Gunna, boohooMAN's first premium sub-brand, offers a mix of cropped graphic tees, boxy fitted jackets, jerseys, knitwear, tracksuits and oversized denim, all inspired by proportion-playing silhouettes that combine vintage washed athleisure fits, heavyweight fabrics and 70s-inspired silhouettes. Pieces are available in sizes XS to 3XL with prices ranging from $10 (£8) to $150 (£118).